The Selfish Goal: autonomously operating motivational structures as the proximate cause of human judgment and behavior.

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Published in Behav Brain Sci on April 01, 2014

Authors

Julie Y Huang1, John A Bargh2

Author Affiliations

1: Rotman School of Management, University of Toronto, Toronto, ON M5S 3E6, Canada and College of Business, State University of New York at Stony Brook, Stony Brook, NY 11794. julie.huang@rotman.utoronto.ca.
2: Department of Psychology, Yale University New Haven, CT 06520. john.bargh@yale.edu www.yale.edu/acmelab.

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